www.dailykos.com/story/2013/06/04/1213757/-Limbaugh-O-Reilly-costing-Republicans-elections
"Republicans decided to figure out why young voters were avoiding their party like MySpace: The most damning conclusions lay in the survey’s examination of how people view the two major parties in terms of broad attributes. For Democrats, young voters chose “tolerant,” “diverse” and “open-minded,” while for Republicans they often chose “rich” and “religious.”
In focus groups in January, the report said, young voters were asked to list leaders of the Democratic Party. “They named prominent former or currently elected officials: Pelosi, the Clintons, Obama, Kennedy, Gore. When those same respondents were asked to name Republican leaders, they focused heavily on media personalities and commentators: Bill O’Reilly, Rush Limbaugh, Glenn Beck.”
So it’s not terribly surprising that when they were asked what words came to mind when they heard "Republican Party," the results "were brutal — closed-minded, racist, rigid, old-fashioned"."
