The 10 biggest GOP rebranding fails of 2013
"In March of this year, just a few months after the party’s drubbing in the 2012 elections, the Republican National Committee released its much-anticipated “autopsy” report. The goal of the report was to explain the GOP’s 2012 failure and to recommend changes the party could make to improve its chances in the future. On both counts, the authors concluded, the answer was inclusiveness — or the lack thereof. If the GOP were to stay competitive on the national level, it would be necessary to change the way many voters (young and Latino ones, especially) saw the party. And in order to do that, the Republican Party would, as the authors put it, have to “stop talking to itself.” It was time to rebrand.
Nine months later, however, it’s hard to conclude that the GOP’s rebranding effort has been anything other than an abysmal failure."
