The Republican “rebrand” is officially dead, and Republicans killed it
"Fittingly, this story of agonizing slow-motion political death begins with Mitt Romney. Back during the 2012 Republican primaries, when Mitt was still trying to prove that he was sufficiently conservative, he proposed “self-deportation” as a policy for dealing with undocumented immigration. It was one of those quintessentially Romney-esque moments that dogged him throughout the campaign. When Mitt ended up losing the Latino vote by 44 points, Republicans realized that being the party of “self-deportation” was not a viable option."