www.alternet.org/tea-party-and-right/10-ways-conservatives-sell-their-failed-policies
"A big problem for modern-day Republicans and the Tea Party is that when they are too forthcoming with their ideas—handing social security over to Wall Street oligarchs, outlawing abortion for rape victims, wiping out what’s left of the New Deal, turning the United States into a Christian fundamentalist theocracy—they risk alienating swing voters. So wingnuts often use warm, fuzzy language to make negative things sound positive. Terrible working conditions are sold as “right to work” laws. Being abused by health insurance companies is called “self-determination,” butchering the social safety net is sold as "self-reliance"."