Cambridge Analytica: The Data Lords Who Want To Make Ted Cruz President
"According to this profile, "Alexander James Ashburner Nix is financial analyst and a Director at the Strategic Communication Laboratories, a military propaganda company." In other words, Nix specializes in controlling information to shape public perceptions to order for his customers, which include police agencies, militaries, and the United Nations. The term 'PsyOps,' short for psychological operations, is a common catch-all for this business. The missions vary. Sometimes SCL and its partner, Behavioural Dynamics Institute, are employed to counter someone else's propaganda; at other times, clients hire them to muddy the waters with disinformation. Ideas like 'truth' and 'democracy' are entirely relative at SCL, which branched out of its original commercial business into military/government ventures and "election management" about 20 years ago."
