http://nymag.com/daily/intelligencer/2018/07/andrew-sullivan-portrait-of-the-president-as-a-con-man.html
"Con men usually know that a con has a life span, and not a long one. At some point, it will collapse because it is, in fact, bulls**t. By then, the best con men have made the sale — think of “Trump University” — and moved on. They also know that keeping the suckers sealed off from other sources of contrary information is essential until the deal is done. You have to maintain a fiction relentlessly, dismiss or delegitimize external information that might get your marks to think differently, and constantly make the sale. You have to humor and flatter and bulls**t all the time, until you’ve sealed the deal. And Trump is really, really good at this. In fact, it’s his chief skill, along with his instinct for the easy mark and another human being’s vulnerable spot. It has worked many times before. It’s at the root of his entire shady business career. His problem now, however, is that this is the biggest of all cons, if you’re playing at a presidential level, and is also the longest. It has to be sustainable for at least four years. And that’s an extremely long time to keep it alive. This is why, it seems to me, Trump tweets so often and so aggressively. It’s his chief mechanism for keeping his dupes under his spell, for sustaining the narrative of the con while reality tugs at it. He’s making the sale every news cycle of every day because the alternative is the whole thing crashing to the ground. It’s also why he keeps holding rallies. You need that kind of mass crowd hysteria to sustain a con — “America Is Great Again!” — that might otherwise be fraying at the edges. It’s why he lambastes the media. Their role in undercutting the con — in presenting the arguments against it, in raising suspicions about the con man himself — is deeply destabilizing to the project. And it’s why he has to lie, and lie with greater and greater intensity and frequency. And sure enough, the rate of Trump’s lies is accelerating, as the con ages. All six of the last six weeks rank in the top ten most dishonest of his presidency"